ABOUT US
Yöstmark is Teton Valley’s oldest and premier mountaineering and backcountry shop in Teton Valley, ID. Our mission is to build lasting relationships with our customers and community by providing the best tools and information for a quality outdoor experience. We pride ourselves on our customer service and our ability to provide the best gear, the best expertise, and lead our own backcountry tours. Everything you need for the perfect mountain experience.
On the way to Grand Targhee Resort and the amazing backcountry of Grand Teton National Park, Teton Canyon, and Teton Pass, Yöstmark is a one-stop shop for all your backcountry needs. Conveniently located on Ski Hill Road and First St. in Driggs, stop by before your adventure for backcountry banter and camaraderie.
A FEW WORDS ABOUT OUR HISTORY
1993
Yöstmark is the oldest ski shop in Teton Valley founded in 1993 by Clair Yöst. Clair grew up in Teton Valley and cut tracks in the valley for most of his life.
His passion for the backcountry led him to open the shop on Ski Hill Road in Driggs where he soon began selling his own line of telemark skis: the legendary Yöstmark Mountain and Classic Noodles.
The Noodles become one of the first fat, soft, powder skis on the market.
1999-2000
2005
2010
In 2010, Lars retired and Rich partnered with David Jennings.2014
2017
TODAY
THE YÖSTMARK STAFF
Rich Rinaldi
Rich has been a professional mountain guide since 1992. He has led ski and mountaineering ascents in Alaska, California, and Canada. Rich has over 20 years of teaching skiing in Wyoming, Idaho, Montana, and New England.
He holds a Professional Ski Instructor Association (PSIA) Level III Nordic Instructor certification. As the Nordic Director at Grand Targhee, he was instrumental in bringing national telemark instructors and clinics to the resort.
He holds a Level III avalanche instruction, the highest certification available. In 2005, Rich became a co-owner in Yöstmark Mountain Equipment, where he's brought cutting-edge ski technology and knowledge to his clients and students.
Jakob Holmes
Originally from Cobleskill, NY, Jake moved west to follow his dreams and happily landed in the Tetons.
He started at Yöstmark as ski tech in 2006 and became co-owner in 2017.
As the hard/soft goods buyer and head ski tech, Jake loves helping people find the perfect gear for their adventures.
COMMUNITY MEMBER DISCOUNTS
Teton Valley Trails and Pathways
We at Yöstmark love and frequently use Teton Valley’s trails. We greatly appreciate any time donated to maintaining these trails and show our gratitude by offering you discounts on our great gear. Wear your shirt from a TVTAP trail maintenance volunteering event and you’ll receive a 10% discount. Hope to see you on the trails and in the shop!
Grand Targhee Ski Resort
Grand Targhee offers the community excellent facilities for our favorite activities all year. If you're a Grand Targhee employee, you'll enjoy a 10% discount.
NOLS Instructors
National Outdoor Leadership School intructors are eligible for a 10% discount.
Teton Valley Search and Rescue
We want our rescue personnel to have the best gear for an ultimately safe experience. We’ll give you a 10% discount.
*Discounts are not applicable for sale items.
**Discounts are non-transferable