Yostmark is the oldest ski shop in Teton Valley founded in 1993 by Clair Yost. Clair grew up in Teton Valley and cut tracks in the valley for most of his life. His passion for the backcountry led him to open the shop on Ski Hill Road in Driggs where he soon began selling his own line of telemark skis, the legendary Yostmark Mountain and Classic Noodles. The Noodles are one of the first fat, soft, powder skis on the market.

A 1999-2000 review of the Classic Noodle from Telemark Tips reads: 

Yostmark Classic Noodle

Lengths: 177, 187, 192, 197 Dimensions: 99/76/87

The Classic Noodle is a wood core, torsion box ski with a reinforced binding plate and a sintered base. Yostmark is a very small ski company who’s skis are built for them by Elan in Slovenia. At one time this would have been considered a fat ski, now it barely hits the mid-fat category. It gets back up top, though, with a smooth soft flex ( can you say “faceshot” ?).
This is a wonderful powder specific ski. It is made for savoring the sweet stuff as opposed to ripping it, a great ski for the powder connoisseur rather than the hog. This is not to say that this ski can’t rip, it can, it is just such a fine powder tool you will want to sip the pow like fine wine and enjoy each turn for all it is worth. The rebound from the soft flex will have you moving through the deep like a porpoise in the ocean. It also does well in crud
The Classic Noodle reminds me of my old Miller Super Softs (it is a descendant of that fabled ski) it skis more like Yostmark’s old Mountain Noodle which was built from the Miller Soft mold. The Classic though, benefits from the advances in modern ski construction: it is soft but still relatively torsionally firm (as compared to the previous incarnations).
At the Outdoor Retailer Show a couple of years ago, several of us tried this ski in the powder at Solitude and the vote was unanimous: 4 smiles up!
Conclusion: This ski is built for powder and it does that very, very well, if you are looking for a specialty ski for the sweet stuff you won’t be disappointed.

Like the innovation of the Noodle, Yostmark continues to be known for it’s expert knowledge on gear in order to give our customers their full happiness levels in the excellent snow conditions of the Tetons. Rich was partners with Clair long before purchasing the store as a co-owner of Yostmark Backcountry Tours, the ticket to the sidecountry of Grand Targhee Resort and the backcountry of the Tetons. In 2005, Clair sold the shop to two long-time employees, Rich and Lars. In 2010, Lars retired and David Jennings  became partners with Rich.

In 2014, Yostmark moved to a bigger and brighter space and closer to town in one of  oldest buildings in Driggs. Our crew has a passion  for the mountains and adventure , they pride themselves in  field testing the newest  gear that comes to market so your backcountry experience is even better! Sign up for our newsletter or check us out on Facebook for the latest and greatest!


The Yöstmark Staff


Rich Rinaldi

Rich has been a professional mountain guide since 1992. He has led ski and mountaineering ascents in Alaska, California, and Canada. Rich has over 20 years of teaching skiing in Wyoming, Idaho, Montana and New England. He holds a Professional Ski Instructor Association (PSIA) Level III Nordic Instructor certification. As the Nordic Director at Grand Targhee he was instrumental in bringing national telemark instructors and clinics to the resort. He holds a Level III avalanche instruction, the highest certification available. In 2005, Rich became a co-owner in Yostmark Mountain Equipment where he has been on the cutting edge of ski technology, bringing that knowledge to his clients and students.



Jakob Holmes

Jakob is a self described Adventure Capitalist. Originally from Cobleskill, NY he has been spending his last 12 winters in the Tetons at Yostmark being a professional ski bum. Recently he has made the switch from part time to fulltime Tetonite and is now an Owner at Yostmark. He is also the hard/soft goods buyer and head ski tech. What Jake loves most is helping people find the right gear for their own adventures. His interests include whitewater kayaking, canoeing, camping, road and mountain biking, horseshoes, long walks along the beach, telemarking, x-country skiing and winter camping. Next on his list is becoming a professional with the PDGA.



Barbara Strehler

Barbara is yet another relocated East Coaster, hailing from Moseley, VA. This will be her 3rd winter working at Yostmark, waxing skis and helping you find the best gear for your next adventure.